That most luxury labels quickly license their eyewear rights as soon as their brand is strong enough to get offers is a testament to how lucrative such a transaction can be. That Maison Martin Margiela has not only licensed said rights but has not even up to this point put out a single pair of sunglasses with its name on it is a testament to how different of an operation Margiela runs. This is all a rather long-winded way of saying Margiela is releasing its first pair of sunglasses in collaboration with Italian eyewear manufacturer Marcolin. The glasses are named "L'Incognito" but anyone who wears them about town will be anything but--an irony that's certainly not lost on Margiela. Available at Margiela stores worldwide and select multi-brand boutiques starting February 2008.
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